Google Announces Passage-Based Ranking & This Week’s Digital Marketing News [PODCAST] – Search Engine Journal

Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are breaking down all the digital marketing news of the week on this week’s Marketing O’Clock podcast.

If you’re unable to listen on Spotify, be sure to catch the video version of the show on the Search Engine Journal YouTube channel.

Google Announces Passage-Based Indexing

Google announced a number of upcoming changes and improvements coming to Search, including the revelation that it will soon be able to identify individual passages on a webpage to surface relevant content in the search results.

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New Google Shopping Features

Google announced new shopping features that will benefit both shoppers and retailers this upcoming holiday season.

Consumer-Facing Changes

  • Price comparison: Items may be labeled to specify whether their prices are high, low, or typical compared to other products on Google Shopping.
  • Price tracking: Shoppers can opt-in to receive price tracking alerts in Gmail or the Google app.

Changes for Retailers

  • Merchant promotions: Merchant promotions are now available in the
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